Eagerly awaited US seventies label Free People crossed the pond today with the launch of their brand new UK e-commerce website.
Loved by the likes of Kate Bosworth, Heidi Klum and Taylor Swift Free People offers an eclectic mix of spirited and confident styles to suit every lifestyle.
The brands main target is a 26-year-old-girl, who is smart, creative, confident and comfortable in all aspects of her being.
"Free People girls in the US and UK share as commonality of being curious and creative" Free People Art Director Lauren Cohen said of the move in to the UK retail market, "We love how girls in the UK style pieces from high fashion to high street and wear them together. Free People is not about what you're wearing, but how you wear it. Whether you style them in a tough tomboy, romantic and pretty or bohemian way it's all about taking the pieces and making them your own".
Part of the Urban Outfitter's group, Free People is a very popular brand in America, with over 77 stores and stocked in all major department stores.
They also use high profile models in their campaigns such as Lily Donaldson and Karlie Kloss.
Offering Free Delivery for the first month and free UK returns the website is now live.
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