When it comes to lingerie, I am a little obsessed with finding the correct fitting bra.
Down a back size, up a cup size, push up, sports, sexy, girlie, strapless... There is bra for every situation, and Sainsbury's has now added another, the Back Smoothing Bra aka a bra that hides the dreaded back fat.
Being very petite I have rarely suffered from this, but have heard lots of women moan about it, and research from Sainsbury's has identified that 'back fat' is one of the most common problem areas for women.
The exclusive Back Smoothing Bra has been constructed with Powermesh fabric - the same body-shaping fabric used in control lingerie.
The back panel compresses any bulges to create a smooth, streamlined back and emphasises the waistline.
Available in black, the bra has been designed to banish the image of shape-wear as ugly industrial garments as seen in Bridget Jone's Diary. With a pretty silver clip front fastening and a feminine flattering T-Shirt bra cup, the bra is discreet as it is figure transforming.
Available in 50 Sainsbury's stores nationwide from today and priced at £10 in a range of sizes up to 40DD.
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| The 'back fat' issue |
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| The Sainsbury's Back Smoothing Bra |
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